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    Home»Tips»Moncler Revenues Rise 5% in Q2, Beating Expectations
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    Moncler Revenues Rise 5% in Q2, Beating Expectations

    techBy techJuly 22, 2026No Comments2 Mins Read
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    Moncler Revenues Rise 5% in Q2, Beating Expectations
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    Moncler Group, owner of Moncler and Stone Island, said on Wednesday that revenues increased 5% year-on-year to €409.3 million for the second quarter of 2026. For the first half of the year, revenues were up 9% to €1.29 billion, beating analyst expectations.

    “In a global landscape defined by rapid and disruptive change, what makes our group resilient is not only how quickly we react, but how true we stay to who we are,” executive chair Remo Ruffini said in a statement. “In the first half of the year, we delivered solid growth and profitability across both our brands, by staying focused on what matters most: our products, the creativity that defines our brands. At the same time, we continue to find new and more engaging ways to be relevant throughout the year, well beyond our core season.”

    By brand, Moncler’s H1 revenues were up 9% to €1.08 billion, while Stone Island revenues rose 11% to €200.3 million. In the second quarter, Moncler and Stone Island reported revenues of €323.1 million and €86.3 million, respectively.

    Across the group, growth in the first half of 2026 was driven by Asia (Asia-Pacific, Japan and Korea), with revenues up 19% to €592.9 million. China and Korea outperformed the rest of the region in the second quarter, which saw growth of 12%. EMEA revenues were down 4% to €349.7 million in H1, and in Q2, revenues fell 8% due to softer tourist flows, especially from Asian customers, who were likely spending at home instead. Americas revenues were up 6% in the first half of the year to €147 million, while second-quarter revenues were up 4%, due to strong local direct-to-consumer (DTC) sales.

    Moncler’s recent Have a Puffy Summer campaign was illustrative of the group’s bid to extend the brand’s resonance beyond the key winter season, as is the launch of the brand’s latest footwear release and lightest-ever Trailgrip show, the SS27 Trailgrip Ultra.

    “The operating environment remains complex and hard to predict. These are moments that test our ability to be sharper and bolder, while remaining disciplined and grounded,” Ruffini said. “It is with this same spirit, and with a clear sense of direction, that we approach the second half of the year and the opportunities ahead.”

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    Beating Expectations Moncler Revenues Rise
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