Presented by Bluemercury
There’s a reason the Bluemercury Anniversary Sale gets circled on calendars months in advance: it’s the one time of year most of the retailer’s collection (brands like La Mer, Tom Ford, Dyson, and more) actually goes on sale—no fine-print gymnastics required. Translation: this is the moment to finally buy the tool you’ve been eyeing, restock the serum you ration for months on end, and finally buy that fragrance you’ve gotten samples of one too many times.
The Best Deals From the Bluemercury Anniversary Sale:
For a different kind of glow, Angela Caglia’s Cell Forté Serum works through its proprietary BIOMSC™ complex to firm and rejuvenate skin’s surface using a protein-enhanced liquid made from Human Mesenchymal Stem Cells. (Sounds cool, right? Read our guide to stem cell skincare, here.) Your scalp health, on the other hand, begins via HigherDose’s Red Light Hat, which uses powerful light therapy to support circulation and stronger-looking hair over time. If you’re looking for a makeup bag refresh, Hourglass’s Phantom Volumizing Glossy Balm delivers a plumping, glassy finish that reads more skin than gloss. Finally, for anyone still chasing the last highs of summer, Bō’s Casa Blanca Parfum delivers sun-bleached, beachy notes worth carrying into fall.
Running from September 17th to September 27th, this year’s sale works less like a per-item discount and more like a threshold: cross $150 and the whole order drops 15 percent, cross $300 and the savings climbs to 20%. Just make sure to check your cart against the exclusions before you hit checkout—Aesop, Charlotte Tilbury, SkinCeuticals, Victoria Beckham Beauty, Lyma, PCA Skin, Ranavat, Vintner’s Daughter, and the Baobab Collection don’t count toward the total, and neither do gift cards, spa services, or product bundles and Bluemercury-exclusive sets. But the good news is that everything else in this edit qualifies, so it’s worth loading your cart with enough to clear a tier rather than shopping one piece at a time.
Ready to shop? We have browsed Bluemercury’s entire selection to curate the sale’s absolute must-haves, from wrinkle-smoothing regenerative skincare, to the luxury hairbrush Vogue’s Chloe Malle swears by, and our longtime favorite device for toning, tightening, and lifting the face. Discover a few of our favorites from the sale, organized by category—skincare, hair, tools, makeup, fragrance, and body.
In This Story
Skin-Care Deals
The savings really start to add up in this category—a couple of these products together clears the top discount tier fast. La Mer’s Crème de La Mer is face cream that almost never goes on sale, so grabbing it now makes sense. On serums, Dr. Diamond’s Metacine Instafacial Plasma brings bioengineered growth factors to the mix, chasing PRP-level results without the needles; Angela Caglia’s aforementioned elixir yields a similar firming effect. Those with a penchant for toner pads or exfoliation should turn to M-61’s PowerGlow Peel—one swipe for a visible glow, no rinse required.
